Interested in advertising in the online or print edition of The Whitworthian? Contact Maria Ladd at whitworthianadsmanager@gmail.com
The Whitworthian
The Whitworthian has served as the main source of news and sports coverage for the Whitworth community since 1905. The Whitworthian is an organization composed entirely of students which produces The Whitworthian weekly newspaper and TheWhitworthian.com.
The print edition of The Whitworthian is published weekly on Wednesday and reaches all students, faculty and staff via on-campus distribution each Wednesday morning. In addition, the newspaper is circulated to dozens of college trustees, alumni, parents and local businesses around the community and the United States.
Circulation of publication: 2,000 copies
Issues published per year: 16
Pages per issue: 16 full color
The online edition of The Whitworthian is updated daily with breaking news, updates, blogs, features, sports and commentary and can be accessed world-wide at TheWhitworthian.com.
Whitworth University
Since 1890, Whitworth has held fast to its founding mission of providing “an education of mind and heart” through rigorous intellectual inquiry guided by dedicated Christian scholars. Recognized as one of the top regional colleges and universities in the West, Whitworth University has an enrollment of nearly 3,000 students and offers 60 undergraduate and graduate degree programs. In recent years, Whitworth has enjoyed record levels of student enrollment and retention, the strongest financial position in the university’s history, and increased external visibility.
Print Rates
Below is a sampling of rates for standard printed ad sizes. Don’t see what you need? Contact ours ads manager at the email addresses listed above with any questions.
Custom Ads
We can create your ad for you for an additional 10% of your total cost. QR codes can also be added to any print advertisement for $10.00.
Column widths:
| 1 Column | 1.05 in. |
|---|---|
| 2 Columns | 2.25 in. |
| 3 Columns | 3.46 in. |
| 4 Columns | 4.67 in. |
| 5 Columns | 5.86 in. |
| 6 Columns | 7.08 in. |
| 7 Columns | 8.29 in. |
| 8 Columns | 9.50 in. |
Advertisements (aside from full back page ads) are based on InDesign page size: 9.5″ w x 12.25″ h
Cost Per Column Inch: B&W = $6.50 Color = $7.50
| Standard Sizes | Height | Width | B&W Price | Color Price |
|---|---|---|---|---|
| Full Back Page* | 12.25 in. | 8 col. | $687.00 | $785.00 |
| Full Page | 12.25 in. | 8 col. | $637.00 | $735.00 |
| 1/2 Page Vertical | 12.25 in. | 4 col. | $319.00 | $368.00 |
| 1/2 Page Horizontal | 6.33 in. | 8 col. | $329.00 | $380.00 |
| 1/4 Page | 6.33 in. | 4 col. | $165.00 | $190.00 |
| 1/8 Page | 3.08 in. | 4 col. | $80.00 | $92.00 |
| 1/8 Page Banner | 1.53 in. | 8 col. | $79.00 | $91.00 |
*Premium placement
Discounts
Faculty, staff and students of Whitworth University receive a 50% discount on all advertising. Non-profit organizations get a 10% discount. In addition, there are several discounts available when you buy ad space in bulk.
| Buying in Bulk | Total Column Inches | Discount |
|---|---|---|
| Tier 1 | 100+ | 5% |
| Tier 2 | 200+ | 10% |
| Tier 3 | 300+ | 15% |
| Tier 4 | 400+ | 20% |
Online Rates
Online advertisements are available in the header ad space, which will be seen on any page, along with a single page ad space, which will be seen only on individual stories. Only static image advertisements are accepted. We will not accept flash advertisements, but the image may be made a link. Listed below is a complete list of the sizes available. Contact our advertising managers with any questions.
| Available Sizes | Width in Pixels | Height in Pixels | Price per Week |
|---|---|---|---|
| Header ad | 728 | 90 | $36.00 |
| Single page ad | 468 | 60 | $28.00 |
Printed Inserts
In addition to print and online advertising the Whitworthian also accepts pre-printed inserts. The charge for inserts regardless of the size is $300.00 per issue. Just send 2000 boxed and labeled inserts to the following address after reserving the space with the ads manager:
The Whitworthian
c/o the Wenatchee World
3 Ninth St., Wenatchee, WA 98801
2012-2013 Production Schedule
| Issue | Date |
|---|---|
| Issue 1 | September 19 |
| Issue 2 | September 26 |
| Issue 3 | October 3 |
| Issue 4 | October 10 |
| Issue 5 | October 17 |
| Issue 6 | October 24 |
| Issue 7 | November 14 |
| Issue 8 | December 5 |
| Issue 9 | February 20 |
| Issue 10 | February 27 |
| Issue 11 | March 13 |
| Issue 12 | March 20 |
| Issue 13 | April 10 |
| Issue 14 | April 17 |
| Issue 15 | April 24 |
| Issue 16 | May 8 |
Policies
Ads must be submitted in the form of a PDF to whitworthianadsmanager@gmail.com or croach14@my.whitworth.edu no later than 5 p.m. the Friday before it is scheduled to run.
The Whitworthian reserves the right to accept or reject any advertising that does not meet the standards of Whitworth University. We do not accept advertising for liquor or alcohol, tobacco products, condoms, term paper sales, escort service employment or any other subject matter which the advertising manager and the editor-in-chief deem unacceptable.
The Whitworthian’s liability for error shall not exceed that portion of the entire cost of the ad in which the error was made. The Whitworthian assumes no liability for typographic errors which do not lessen the value of the advertisement. Billing adjustments for advertising errors will be determined by the advertising manager and editor-in-chief in consultation with their advertiser, and will be based on what percentage the error detracts from the effectiveness of the total advertising message. The Whitworthian will not be liable for any losses or damages that result from non-publication.
Advertising agencies acting on behalf of retail advertisers are agents for the advertisers unless specified in writing and accepted by The Whitworthian.
Neither the advertiser or The Whitworthian shall be held responsible for failure to perform due to natural disasters, accidents, emergencies of any other situation out of their control. However, nothing in this paragraph can excuse an advertiser from paying The Whitworthian for advertisements published in the pages of The Whitworthian.
Any advertising may have “advertisement” placed above the ad if it may be mistaken for editorial content. Page position of advertising cannot be guaranteed. The Whitworthian assumes the right to require prepayment for any advertising.
Terms of Payment
Advertising invoices and tear sheets are mailed out monthly or as arranged with the ads manager. Payment is due within 30 business days of the invoice date. If the payment is not received within this time a 10% late payment fee will apply. All rates are non-commissionable, net rates. Please contact the ad manager with questions regarding your account.
